MY SKIN – A Colorful Skincare Journey
Brand Identity • Illustration • Packaging
MY SKIN is a fictional skincare brand inspired by the Korean beauty routine, reimagined to be approachable, fun, and easy to understand — especially for beginners.
The idea was born from real conversations with friends and family who felt overwhelmed by complex skincare steps. To help them (and many others!), I designed a color-coded system that guides users through each product with clarity and warmth.
Each item is paired with a cheerful mascot character representing a natural ingredient — playful little guides that make it easier to connect skincare benefits with what nature offers. The visual identity is friendly, vibrant, and inclusive, turning self-care into a joyful ritual rather than a confusing chore.
With this project, I aimed to merge my love for graphic design and illustration into a brand world where skincare meets storytelling — creating not just a collection of products, but an experience that feels personal, gentle, and empowering.
💫 Goal
Make the Korean skincare routine feel simple, fun, and welcoming — especially for beginners who often find it overwhelming.
🧠 Approach
I designed a color-coded system and playful mascots to guide users through each step, connecting natural ingredients to their benefits in a clear and joyful way.
🌈 Result
A fictional brand that feels real and empowering — turning skincare into an intuitive, colorful, and emotionally engaging experience.
Brand Kit
Illustration
Packaging Design
