Wondergaze – Indie Film Collective
Logo Design · Visual Identity
Wonder Gaze is an independent film collective producing original short films and creative visual content for brands and cultural spaces. Young, bold, and storytelling-driven, the team needed a visual identity that would reflect their spirit: creative, free-spirited, yet cohesive and recognizable.
My goal was to shape that vision into a design language that speaks to the world of cinema with a fresh and modern voice.
💫 Goal
Make the Korean skincare routine feel simple, fun, and welcoming — especially for beginners who often find it overwhelming.
🧠 Approach
I designed a color-coded system and playful mascots to guide users through each step, connecting natural ingredients to their benefits in a clear and joyful way.
🌈 Result
A fictional brand that feels real and empowering — turning skincare into an intuitive, colorful, and emotionally engaging experience.
✨ A logo made for the screen
The monogram was carefully designed to work beautifully in negative, making it ideal for use over dark footage, intro titles, or credit sequences.
It’s a mark that can confidently open a short film or watermark a visual work — grounding each project in the identity of the collective from the very first frame.
